This topic hits close to home for me because it’s in the field of what I may be doing for the rest of my life. Basically, the advertising world is chock full of sexism.
I completely understand that “sex sells”, but so does a lot of other tactics. There are too many companies using women in ads purely for their looks. The main issue is that the ads are focused on specific body parts to portray these women as being simply boobs, a butt, a mouth, legs, etc. This process of objectifying women has gone on for far too long and isn’t improving all that much.
Here are some ads that objectify women to sell their products:
There are a lot of companies who have amazing sales without these advertising campaigns. Food companies don’t need sexy women on their ads to sell a cheeseburger. I believe that objectifying women to promote something is lazy advertising. There is nothing creative about it.